Michael McCrary is an International creative based in New York City. He has Creative Directed, Directed, Produced, and Choreographed over 60 digital videos that have reached millions of views collectively across Instagram and Youtube. His passion for creation runs deep. He loves working with all kinds of artists, dancers, movers, musicians, brands, to create work that showcases the talents and uniqueness that exist in all of us. His work has been featured on the CW (Hollywood Christmas Parade - Ava Della Pietra - Reindeer Rebellion), KTLA, Tamron Hall, and Netflix (upcoming). He has worked creatively with Chloe Tucker Caine/Ryan Serhant (Owning Manhattan Season 2 - Netflix/World of Wonder), Todrick Hall (first AD on ICON), RuPaul’s Drag Race Season 16 contestants Plasma and Sapphira Cristal (Bloody Mary, DROMP, ENOUGH, the CRISTAL BALL North American Tour), Ava Della Pietra, Ricky Asch, and Omar Jose Cardona (the VOICE Season 22). As a choreographer he has worked for Declan Weir Productions (TD Bank Award Show 2023-2025), Metropolis Productions (Mary Kay Award Show 2023-2025), Hasbro (Littlest Pet Shop Global Campaign), Basic Fun!, Toys R Us, Macy’s, RWS Global (MSC, Iberostar), and Little House on the Ferry, Off-Broadway, 2024. Michael started his business M23 Productions in 2023. His business creates custom digital content, live events, and stage shows for various artists and brands both nationally and internationally. Michael is a guest faculty member at the world-renowned Broadway Dance Center, NYC.
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